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Accidental Poetry

Anyone who spends more than a little time in Japan will quickly discover that the Japanese enjoy studying and practicing English.  Stand before a confusing train schedule at a busy station for more than a few minutes and you will likely soon be approached by a friendly Japanese offering their assistance in carefully practiced English.  Ever since the mid-19th century, when Japan emerged from nearly 300 years of self-imposed isolation, the Japanese have eagerly sought to participate in the international community.  Early on, English was latched onto as the language by which economic and social expansion may best be facilitated, and ever since the Japanese have rigorously instructed their youth in English and demanded functional competency from their legions of international businessmen.  To this end, all Japanese are required to attend at least six years of formal English instruction during their school years.  Businessmen (called "salarymen") frequently attend company-sponsored English classes while their stay-at-home wives may take classes during the week at private English language schools.  Even the oldsters get into the mix with English clubs and classes of their own, often aimed at preparing them for that once-in-a-lifetime overseas adventure!  All-in-all everyone in Japan has some familiarity with English and many enjoy using it at every opportunity.

An interesting by-product of the Japanese fascination with English is the very common use of this language on store signs, product packaging and with advertising.  The idea behind this use is that English writing seems to make a product or store look modern and fashionable.  An interesting fact is that few Japanese ever actually read the writing as they just like to see the language on the things they use.  Another interesting fact is that Japanese advertisers know this and therefore rarely worry about accurate or even clear English composition.  This general indifference can result in some wonderfully interesting phrases, slogans and company names.  Over the years I've come to refer to these delightful compositions as "Accidental Poetry" as the words and phrases created, though sometimes strange and funny, are equally often beautiful and sometimes even quite profound.  The following images highlight some of my favorite sightings of Accidental Poetry in and around the Shizuoka area.  My family and I are always on the prowl looking for new and interesting additions, so be sure to check back from time-to-time to see what's new. 

Note: Some of the photos do not enlarge very well as  they were taken with the low quality camera on my mobile phone.  I'm sorry if these are a bit fuzzy.

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Juice - New and Used

I don't care how much cheaper it is...give me the NEW juice, please!

Special BLAND rice

When just any old rice will do...

What kind of burger???

Umm... Can we go to Burger King instead?

Accidental Poetry

"All of these articles can be used confidently by using the thing of nature."

Accidental Poetry

"Cause I'm the apple and you're the ladybug, cause you're the ladybug and I'm the apple."

Accidental Poetry

"Appetizing foods boys and girls."

"This garment is complete style!!"

Cartoon Fun

Can you spot the 70's American cartoon characters making camio appearances in this department store ad. Look carefully and you may see: The Incredible Hulk, Shaggy from Scooby Do, Wilma from the Flintstones, George Jetson and his daughter Judy.

Accidental Poetry

"The theme of DURER The leading part is you.

Recollection with anyone the inside of the memory, warmth and dearness, it is coordinated with the brilliant color and the nuance that a play heart is put on the photograph which lost the luster. We introduce a collection to the concept [ a new newborn sense by touching a familar thing ]"

Accidental Poetry

"Exhaustive research on ways of usage. How does it feel to use? Sincerity is the key."

Heavy Drinker

Don't bother asking for a Shirley Temple at this bar in Shizuoka.

Hot Vitamin

"Drink hot vitamin on a cold day to make your body and soul WARM"

Accidental Poetry

"We like seeing the fortunate face which the customer satisfied."

Mysterious Utility

Sport utility vehicle called "Mysterious Utility" spotted on the go in Shizuoka. The vehicle was moving so the photo is a bit fuzzy. Not sure of the vehicle make.

Accidental Poetry

"What do you pack in this box?"

"Life is always taking care of me; I will recompense it before long."

Sinamon Stick

When you really want to spice up your cider!

Socks Life

Name and sign of a local socks store.

Super Hard

We don't know what this is for, and we were too afraid to ask.

Super wet and hard

As if the last picture wasn't bad enough.

Supporty Socks

If you hate it when your socks slip down your leg, then these are the socks for you.

Today Humming

Interesting little economy car from Honda. This one occupies the parking spot next to ours at our apartment building.

Uncle Sam?

Or is it Colonel Sanders? You decide...

Thank you for you

Message on the display of a resturant cash register.

Toyota Super Windy

This car blew by us on the highway.

Suzuki Every Join

And you thought that the Suzuki Samurai had a funny name...

Accidental Poetry

"When you have felt thirst in your heart, you are in need of an oasis for quench your thirst. Your heart are thirsting for a good feeling of place."

Yogurteria Softaria

We're guessing that this place sells frozen yogurt and soft ice cream. Great name, huh?

Nice Claup

I don't know about this sign...

Jumbo Carddass

Seen atop a coin machine which dispenses cards featuring popular Disney characters. We have no idea whatsoever what a "Carddass" is...

Nice doggy...

Would you want to get your "companion animal" from this pet store?

No Parking

I just love this photo!

Relax Reflesh Reform

This van was parked in front of me at a traffic signal. I had to read the words written on the back twice before I realized the second word was "reFLESH" and not refresh as they probably meant to write. Gives me the chills just thinking about it... :-)

 

 

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Last modified: 03/17/07